The percentage of visits in which users leave the JobShop on the homepage without clicking anything.
Scrolling is not counted as interaction here. This means that users who arrive on the page, scroll to the bottom and leave the page again are also counted as jumps.
Further information
In the podcast episode "How do I interpret bounce rate as a career site KPI?" (https://anchor.fm/clara995/episodes/6-Wie-interpretiere-ich-die-Absprungrate-als-KPI-der-Karriereseite-e105ruj ) of talentsconnect's Data Insights Podcast, you can find more information on interpreting bounce rate (listening time: 4:30 minutes).
Benchmark
An average bounce rate of 20% is good, because in conventional online stores the bounce rate is 20-40%.
Recommended action
The cause for high bounce rates above 40% is often a suboptimal target group definition of the marketing measures that brings traffic to the JobShop. Tip: Check the targeting of the measures with regard to location and target groups.
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